Featured work
Projects
Three case studies: two systems I design and build today, and the nine-year operating experience they came from. Each one follows the same structure — challenge, role, approach, solution, impact, takeaways.
Field Sales CRM & Route Operations
Product Design · Sales Enablement · Field Operations
Director of Sales & Commercial Operations | Distribuidora y Ferretería Asturias, S.A. · 2025–Present
A CRM built for reps who sell in the field: route-aware pipelines, visit preparation, and follow-up that never depends on someone remembering to send it.
- Lead-to-close pipeline modeled on real field workflows
- Visit briefings with history, context, and next-best-action before each call
- Automated follow-up sequencing tied to visit outcomes
End-to-End Sales & Order Operations Platform
Wholesale Distribution · Sales Enablement · Order & Billing Operations · Warehouse Performance
Director of Sales & Commercial Operations | Distribuidora y Ferretería Asturias, S.A. · 2025–Present
One transformation in three chapters for a multi-location wholesale distributor: sales enablement with a real-time catalog and order creation, order and billing operations synced with SAP Business One, and warehouse performance with workforce analytics.
- Real-time product catalog, pricing, and inventory
- AI-assisted quotation import and cross-sell recommendations
- Centralized billing queue with status tracking, offline queue, and reporting
- Warehouse team assignment with productivity and error-rate analytics
Scaling The Maids of San Diego
Business Growth · Sales Operations · Service Operations · Team Leadership
Owner & CEO | 2016–2025
A nine-year business transformation focused on revenue growth, sales conversion, recurring-customer acquisition, team development, service quality, and scalable operating processes.
- Annual revenue grown to roughly 4.5x
- Team scaled to roughly 8x its original size
- Highest Revenue Growth award — several years in a row