I ran the operation before I started building for it.

From 2016 to 2025 I was Owner & CEO of The Maids of San Diego, a residential service operation I grew to several times its original annual revenue and many times its original team size. I rebuilt the sales process, the recurring-customer conversion path, hiring and training, service delivery, and the day-to-day operating structure that held it all together.

Alongside that, I coached fellow franchise business owners monthly on sales conversion, profitability, customer retention, and operational performance — teaching the same systems I had built and tested inside my own company. The work earned the company's Highest Revenue Growth award several years in a row, plus a top-ranked, 100% positive review standing among San Diego residential cleaning providers.

Today I independently design and build sales and operations systems. I start from the operational problem, because I have personally led the sales, people, customer, and service processes that business software is supposed to improve.