Revenue & GTM Operations
Sales process design, close-rate and retention improvement, pipeline visibility, and enablement for teams that sell in the field.
Revenue & Business Operations Leader · Digital Transformation · Sales Enablement
I turn complex sales and service operations into scalable systems.
Business operations leader specializing in revenue growth, workflow design, sales enablement, automation, and performance analytics.
Process Design & Automation
Mapping how work actually moves between departments, then removing the manual handoffs with structured workflows and smart automation.
Performance Analytics
Operational metrics leaders can act on: productivity, quality, workload, and conversion measured consistently instead of anecdotally.
4.5x
Revenue growth, service business
2x
First-time close rate
5x
Recurring conversion
8x
Team size
Featured work
Three case studies
I have scaled and operated a real service business, and I now independently design and build systems grounded in that operating experience.
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Field Sales CRM & Route Operations
Director of Sales & Commercial Operations | Distribuidora y Ferretería Asturias, S.A. · 2025–Present
A CRM built for reps who sell in the field: route-aware pipelines, visit preparation, and follow-up that never depends on someone remembering to send it.
End-to-End Sales & Order Operations Platform
Director of Sales & Commercial Operations | Distribuidora y Ferretería Asturias, S.A. · 2025–Present
One transformation in three chapters for a multi-location wholesale distributor: sales enablement with a real-time catalog and order creation, order and billing operations synced with SAP Business One, and warehouse performance with workforce analytics.
Scaling The Maids of San Diego
Owner & CEO | 2016–2025
A nine-year business transformation focused on revenue growth, sales conversion, recurring-customer acquisition, team development, service quality, and scalable operating processes.